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Create Authentic Engagement - How to go beyond task-focused software to create emotionally rich, authentic engagement in user experiences.
What if we go beyond user tasks and usability? Can we craft user attention and create positive, authentic engagement at will? Because this relies on behavior design, can we do this in humane ways? My colleagues and I tested this hypothesis in a skunkworks project and case study, and the answer is an exciting yes, but I need your help to explore and prove this out further.
April 29, 2022
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