Business Intelligence, Data and Reporting Analysis and Strategy, Creative Direction
The company creates and sells products on 5 continents and relies heavily on data to inform the organization, isolate trends, drive decision-making and innovation, communicate clearly and improve performance. The product, marketing, logistics, sales, and other data was in a wide range of disparate systems and used in different ways by teams across countries and regions.
Prior to a massive scale data migration, the client required a thorough and objective review of all reporting data and dashboards across the world, including inputs from executives, analysts and end-users, and a detailed plan to consolidate reports into a more effective, efficient system to maintain and deliver. This project required knowledge of many analytics platforms, data definitions and ranged from data science to visualization.
Separately, the executives needed a mobile solution to quickly understand data health recommendations from their teams in a highly usable and available package.
Ted Billups led the project, which began with a clear understanding of the vision, risks and a process that would work for all stakeholders. The solution was discovery and insights, strategy, UX design and software implementation for global reporting, analytics and data visualization.
The Global Reporting and Analytics recommendations provided critical information and exposed processes that became a pillar in the company’s data migration and self-serve reporting system. The Data Health App continues to be used by executives and improved.