Creative Direction, UX Design, Agency Owner
Each year, the leadership team for marketing and technology present a future-forward vision to the executive team, board and peers at this integrated healthcare organization. The organization serves over 1 million members each year.
The marketing and IT team was eager to present their vision with fresh new software design ideas and reinforce the vision to-date. They made the decision to bring a creative user-centered design consultant on board to provide a 3rd party perspective to their vision. Ted caught up quickly, focusing on the valuable existing research and direction for software, marketing, and patient experience.
I created a universal patient journey to align the executive vision with patients' needs. The diagram illustrates challenges and strengths for both patients and the healthcare organization, helping identify opportunities and areas to create new software experiences. UX research and UX mockups isolated the most impactful software experiences to drive both user and business needs.
The Vision 2020 presentation and related content illustrated a journey that helped shape Spectrum’s vision for the upcoming 3-5 years, and lined up the narrative they needed to communicate to the executive team and board. The project was received positively by stakeholders and the patients surveyed, and led to multiple software experiences that benefited patients through transparency, personalization and control.