Ferrari North America Immersive AR

Ferrari North America creates marketing experiences to improve dealer engagement and sales of both current range and certified pre-owned vehicles.

Ferrari North America needed a way to share the experience of their unique certified pre-owned models remotely. The approach to-date was through photos and descriptions for each model. Additionally, using the experience as a destination within marketing campaigns would provide Ferrari North America dealers the reach they needed for their niche audiences.

Augmented reality was the most natural fit for creating remote visual, exploratory experiences. An augmented reality app prototype was created for iOS that allows users to place the vehicle at 1 to 1 scale anywhere a flat surface exists. Features include:

• Specific model, year, miles, style, price and engine specs
• Custom upholstery and cockpit, exterior color and trim, wheels
• Dynamic data feeds used for specs, photos

The project is in-progress. The prototype was positively received at Ferrari North America.