Global UX Creative Direction, UXA/UXD, Agency Owner
Hyatt Hotels is a global hotelier with properties on 5 continents. The SVP, Global Digital brought Billups Design in to establish a UX department and improve digital marketing..
Hyatt manages and serves thousands of properties across the globe. A scalable, evolving design and web system was needed to create, launch, maintain and optimize property websites including the hotels, restaurants, rental residences, and spas. Adobe Experience Manager was selected as the enterprise content management system, requiring a shift in UX and people processes.
Worked closely with Hyatt’s property management team and each individual property on 5 continents, a multitude of time zones and cultural expectations.Created unique property websites built upon a templated system built and improved over time by Billups Design.
Gathered, refined and leveraged property assets, while providing copywriting assistance, for thousands of properties in over 10 languages including right-to-left languages.Billups Design redesigned and built the property sites on Adobe Experience Manager (CQ5 and 6) and Adobe Marketing Cloud, leveraging a successful dynamic design pattern library.
Hyatt Property websites were created, managed and improved for over 10 years. Billups Design worked directly with each property around the world to satisfy their goals and tactical needs.