Ingersoll Rand Global Products

Ingersoll Rand Inc. is a multinational company that provides mission-critical flow creation products and industrial solutions.

Ingersoll Rand needed a personalized global products website with enterprise content management to accommodate its customers, partners and employees around the world.

Hypotheses were developed to inform strategy and design, followed by exploration and contextual observation testing with end-users and stakeholders. Solutions became clear over time as the hypotheses were explored.

We helped Ingersoll Rand select Adobe Experience Manager and Marketing Cloud.

• Enterprise Global, Go-to-Market and 3 business unit brand strategies. Messaging strategy, copywriting for global brand and business units
• Nimble yet expansive user research captured usage and perceptions of the current web and software systems
• New UX (user archetypes, architecture, flows, lo-fidelity, prototypes, visual design, interaction) for product-rich site and ecommerce
• User research with customers and stakeholders to test prototypes of the newly designed web and software
• Implemented on Adobe Experience Manager in agile methodology, including design pattern and style library for content managers across the world
• Trained content authors for Adobe Experience Manager
• ARO Pumps and other product websites were created for stakeholders around the world
• WCAG 1.1 AA compliant design and implementation

The website and software ushered in a new phase of personalized and regionalized content and design for regions around the world. The success of the websites and software became the key talking points at multiple speaking events at Adobe SUMMIT.