Specific, reusable, scalable design systems to create consistency, transparency and confidence
Internal Agency and for in-house groups such as AICPA, Ingersoll Rand, Hyatt, and United Airlines.
Solve persistent and future challenges with team satisfaction, scale, consistency, efficiency and other organizational challenges around design, development, product, management and vision. The goal has always been to create a highly functional organization through well planned and executed design systems.
While at agencies and working with in-house I created design language systems to empower UX design and cross-functional teams to create and scale in a consistent, efficient manner. These design systems worked with both unique team needs and enterprise software such as content management and ecommerce (especially Adobe Experience Manager / Adobe Marketing Cloud).
Better quality, faster implementation, satisfied teams, reduced support costs, happier end-users and stakeholders. Overall, my organizations were more profitable, ran smoother and had very little turnover.
What hypothesis or goal are you trying to achieve for the business?
For the users?
How will you measure success over the short and long term?
What methods of user research are ideal?
What are your user’s motivations?
Their abilities and limitations?
Their behaviors and emotions?
What is their ideal journey?
Is behavioral modeling required? Level of personalization?
What types of engagement should be explored?
When should engagement be applied and how?
What types of engagement and mechanics are currently being used?
What will your prototypes accomplish?
What scorecards will be used to rank idea boards, wireframes and prototypes?
When and how does visual and interaction design get applied?