What is Authentic Engagement?
- reflects progress towards self-endorsed goals
- feedback-rich where people are receptive
- focused on users’ values and goals
- relevant and clearly valuable
- humane; intrinsic over extrinsic values
I believe authentic engagement is achieved through a deeper understanding of people’s behaviors, motivations and abilities.Engagement is most effective when users have autonomy, competence and relatedness.Better engagement leads to better outcomes and trust.
