VISION
My career vision is to evolve as a UX design leader; helping cross-functional teams create authentic, engaging experiences that deliver clear value, resulting in stronger trust between brand and users.
Focusing on:
- crafting a north star, vision and roadmaps that align across the organization and within the UX team to innovate and improve SaaS product
- translating insights into design opportunities within constraints to create concise strategies and design seeds for more successful teams and products
- continuing to find and foster the growth of talented, compassionate, intelligent people in a positive culture of clarity, learning, empowerment and flow
- evangelizing an intellectual basis for design discussions, practices, a shared language and innovation across the full organization
- evolving Agile and Hybrid processes in cross-functional organizations
- delivering authentic, engaging, meaningful experiences that provide self-endorsed intrinsic value to users
- measuring my work so I can feel accomplishment and grow
experience
Teams I’ve worked with and supported include:
experience
UX Work
Adobe BrowserLab
A need turns into an invention and SaaS product to help millions.
ux principles
Building trust between people and brands through software is challenging. I work with teams to solve this.
I work closely within organizations to establish a clear vision, create and lead teams, and ultimately deliver software that is valuable to users. This statement sounds simple enough, but it requires creating experiences that engage users in authentic ways, helping them see progress towards their self-endorsed goals to better envision who they can be.
In addition to 20 years of running software companies and directing design teams, I’ve refined user-centered design practices to go beyond utility, task-focused software by focusing on both authentic engagement and business results.
Designing for Trust
I strengthen the relationship between people and brands through better software engagement
Can we offer users more than usability and task efficiency?
UX principles
Is task-focused UX Design the best way?
The bulk of BtoB and BtoC software are task-focused utility experiences. The software meets business and users’ needs via established mental models, ux design patterns and performance metrics. This is good.
There is an opportunity to engage users more deeply.
I believe the future of UX design includes leveraging behavioral and game design to create feedback-rich, emotionally engaging experiences that flourish where users are most receptive.
The Evolution of UX Design
I believe authentic engagement is achieved through a deeper understanding of people’s behaviors, motivations and abilities.
Engagement is most effective when users have autonomy, competence and relatedness.
Better engagement leads to better outcomes and trust.
ux principles
Designing for Consensus
Great design can bring clarity and consensus within an organization. I encourage a transparent process that iteratively produces increasingly detailed, visual assets to bring stakeholders together to solve a common challenge.
Value is especially created and demonstrable when a product is well designed, people are properly trained, and the UX process is easy to understand and utilize. Ultimately, diverse organizational groups like product, technology, design, marketing, support and executives can more easily speak the same language, stay informed, and get behind one vision.
Concise design artifacts can be shared up, down, across and between organizations to build consensus
Consulting and Advising
It’s safe to say I’m used to working and supporting cross-functional teams creating software across all stages of product development, business strategy, and design. If you’re working on a problem related to improving user experiences for complex business and consumer software through deeper engagement there’s a good chance I could be of help.
I limit my consulting, advisory and tactical work to a select group of companies and individuals each year. If you'd like to discuss possibilities, please
reach out.
Let’s make experiences better, together.
